Sovereign Ad provides out of home advertising planning & buying for your specific market and ad space types for 59 countries. We specialize in out of home advertising for Asia, especially Japan, Hong Kong, Macau, Thailand, Singapore, Malaysia, Indonesia, Cambodia and Vietnam.
Basics in coverage:
Billboards / Poster Panels: This ad type is popular and offers great circulation and cost per impression ratios. These signs can not be “turned off” unlike TV/radio during a commercial break, thus, this ad space is virtually always viewed by the outdoor public.
Digital Boards: Sovereign Ad has a large network of digital video boards as well as in the USA and most international markets. Our DOOH combine either or both “print” or “TV” type campaign ads. This modern type of outdoor ad space is usually more cost effective than traditional advertising venues. In addition, video board ad campaigns can be placed in view in a rather short period of time, compared to wall or billboard ads because there usually is a waiting list/period for wall/billboard placements and this is usually not the case with video boards. For an ad campaign that needs to be launched in its market, with short notice, video works well.
Transit- Bus & Train Wraps, Bus Shelter: This ad venue is inexpensive and excellent for a short term ad campaign and are pedestrian, driver and street level viewable.
Transit- Metro or Subway Train Stations: Target commuters at train or subway stations or inside the rail cars to or through specific points in a city.
Airport: Target travelers coming in or going out of an airport in your target city, ad space is usually available in a departure or arrival terminal and before or after passport control.
Taxi, Mobile Billboards, Bus wrap, Airport Limo wrap and Truck-side ads: are cost effective and can be used as the venue means instead of wall or billboards within a market where they are non-existent or expensive. Inquire about the advantages of truck-side fleet advertising and why you can penetrate virtually any market with it opposed to popular means.
Design Layouts: We will work with you in designing your wall, billboard, video, taxi or mobile advertisement to best fit your punch line. We direct your designers on best principles for OOH ads.
We highly encourage you let someone who has experience designing billboard ads, as this ad space is special and requires certain strategy depending on the formats.
If your budget is not massive and you want to penetrate an area where there is few, expensive or non existent mediums, then non-traditional ad space forms can help you allot. Lets think outside the box.
As part of our growing network we want to offer less expensive, unique and practical ad space that are not billboards, building wraps or digital.