Macau’s premium billboard: The Cotai Taipa interchange 203 footer!
Looking for Grade A Macau Cotai stripe ad space for Mr Premium Brand X?
Macau’s gaming and local economy have been skyrocketing these past 6 years! The entry of major casino and hotel players from the likes of Las Vegas are in full invasion mode of Macau. Building massive premium hotel and casino resorts with a fresh sparkle. These players are in it big to get a piece of the massive wealth pie of China’s new millionaire and billionaire high rollers that have disposable income they want to throw around. Well to do Chinese come to Macau to play all sorts of games,(gambling games, “dating” games and money routing games) have fun, go shopping, and up until recently, funnel huge sums of money through Union Pay networks to get around China capitol controls.
With big business, and a big-money crowd going to Macau to spend spend spend, comes the attraction of big luxury brands wanting to target these high net worth individuals when they are at their playground. Especially the Italian ones because the Chinese love both French and Italian clothing brands. Like seriously, they bend over backwards to have these brands.
Other than the airport, typical OOH is where they usually turn to as the logical choice since people are in Macau usually for holidays and weekends, so its a short stay.
So we have seen a number of Macau’s OOH site riding boards. But one particular unit is indeed a gem. And that’s the Taipa interchange board(s). At the Avenida dos Jogos da Asia Oriental Interchange.
It is 4 boards connected to make one 62m wide by 32m H sign.
So if you happen to be one of those luxury brands I was mentioning, I think its’ your billboard. Get in line to make your reservation by the way. I assure you its well worth any wait.
Opposite to Galaxy Macau, this billboard has the highest traffic numbers on the Cotai Strip, as it’s a must-see billboard when the shuttle buses heading into the Cotai strip, which includes Venetian Macau, Four Seasons Hotel, Galaxy Macau, City of Dreams , Crown Tower, Grand Hyatt hotel, Sands Cotai Central (Conrad Macao, Holiday Inn Macao, Sheraton Macao) and Caesars Golf. Not to mention all the exhibitions and concerts going on on the strip and the crowds that go with it.
The upcoming and/or already completed projects in Cotai Strip includes: Wynn Macau Cotai Project 3rd phase, Galaxy Macau 2nd phase, W Hotel, The Studio City of project – Melco Crown Entertainment, MGM China
Prada had this board I think in 2011 or 12.