Sovereign Comm is your gateway to media, marketing and OOH- your Bangkok Thailand billboard company service. Specializing in boards, airport, malls/indoor, large size, transit ad spaces and more in key Thai cities.
As your Bangkok Thailand billboard company, we can deliver:
- Out of home / OOH
- Billboards, static
- Supersize billboard
- Wall, window and building wraps
- Rooftop
- Train wrapping
- Tuk tuk wraps, posters
- DOOH billboard
- Light boxes
- Bus shelter
- Metro line trains / Sky train BTS: in train, in station,
- Airport express train/ airport rail link stations
- All Thai airports – BKK – DMK – CNX – PHK
- Mall; J avenue, Central, Robinson, IconSiam and more nationwide
- Kiosks around Bangkok such as key areas like Silom
- Professional ad design advice for max impact and less wasted money
- Facebook, Instagram and geofence targeted marketing
- Print, Radio and TV (limited options)
- Other media or custom solutions, custom packages – Inquire!
The Sovereign Comm advantage:
Your Bangkok Thailand billboard company services dynamo- whether you are a local agency or a brand seeking OOH planning services in Thailand and the region, our company brings 19 years of expertise to the table. When you think regional media planning professionals- you think Sovereign Comm. We offer comprehensive solutions, allowing you to consolidate your advertising needs under one roof with a single brief. This streamlined approach eliminates the complexities of engaging with multiple local agents who may have limited English proficiency and regional connections. As your Bangkok Thailand billboard company partner, we are readily available to provide you with a wide range of advertising choices that are realistic and make sense to your brief.
Our company offers just about full spectrum, including out of home, indoor, transit, airport, and digital.
While our specialization lies in out-of-home advertising, we also offer some print and TV advertising solutions. Our team comprises native English speakers with extensive international advertising business experience in the kingdom and region, ensuring effective and seamless business.
The best creative directors in the industry, bringing 20 years to strategic ad design…
FOR MAX IMPACT
Did you know most OOH ad designs are done wrong? The designers and people who approve the design are not privy to the NATURE of an outdoor billboard or sign and the dynamic of HOW the viewer VIEWS the sign. Most ad designs do the font sizes and color scheme in a way that is view prohibitive. THEREBY WASTING YOUR AD SPEND, because there is no strong view and IMPACT to the viewer who may look at the signage for 1 second. Lot’s of ad space is not filled in with large font, hence wasting precious ad space. Designers try to do the “cool and minimal + centering the text in the middle” – play-it-safe strategy. These are in the box thinker designers. THIS IS NOT IMPACT OR POP AD DESIGN. I will tell you what it is… all of wasted money by ignorant ad designers. Which means less results for you the brand. A travesty.
Hence, it is our opinion that most ads done in the world, around 60% are designed by amateurs lacking an OOH creative directors direction for MAX IMPACT. HENCE HUNDREDS OF MILLIONS OF DOLLARS A YEAR ARE PISSED INTO THE PROVERBIAL- WIND AND ARE NON EFFECTIVE. Each ad design must be strategically made to account for the way and nature the viewer will see it, and for an average view time. This is called pro ad design strategic planning. For example, an ad on the Bangkok subway wall will be viewed different than a billboard on a roof on a major road standing 15 meters high. Designs for magazine ad space cannot roll over and be copied for OOH. The ultimate blunder.
Soverign Comm’s head media planner has been studying billboards and their ad designs starting around 2004 to 2005, spanning travels to many countries and observing who did ads on what media format. The trend is that most clients miss the mark on how to use the ad space right for not only MAX IMPACT, but maximum usage of the space they purchased. They buy ad space to fill 50% of it with white space! Insanity. Money is wasted. Campaigns throttled. Ads not renewed because “it didn’t work” they cry. Clearly they did not consult us as their pro creative director. Ignorant blissfulness.
There are two general types of “ad designers”, those who do the layouts on the computer because they are Illustrator or software pro’s. The other is the real creative designer who knows how to have TRUE AD MAX IMPACT TACTICS. This person creates the strategy behind the ad and for who will view it, then drafts it for the computer layout guy to put it into Adobe Illustrator. There are some guys who can do both but rare. The meaning of “creative designer” seems to be an all encompassing thing. But is not. Being a true strategic OOH ad designer means you know how to come up with the CONCEPT for the ads impactful POP effect to the public, but have knowledge, skills and understanding of OOH and it’s nature.
In this article we are talking about the MAD MEN who hire the wrong kind of “designers” who are MAD for doing so. The real creative planners are the true MAD MEN like on the TV series “MAD MEN”. Get a sense of mad genius by watching the tv series, and you will quickly see the difference between the ad mock up drafter, and the brains behind the ad strategy. Two different people. You can see that also in the show. In fact in the show there are 2 types of people 1. the idea and concept guy, 2. The guy who drafts the first guy’s idea, by sketching it onto the storyboard. The storyboard today is the “creative agency guy” who puts it all into Adobe Illustrator according to the required parameters of the billboard ad owners “spec sheet” as it’s called. If you hire a “creative agency”, make sure the idea person is not the same as the drafting and .AI guy on a mac. These are two different professions.
Now a days to get an ad campaign done right, you need the ad logistics agency (us), creative campaign concept idea person (can be us), ad design for max impact OOH creative director pro (can be us), and the Adobe illustrator layout guy (not us).
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Agenzia media cartelloni Thailandia
Πρακτορείο Διαφημιστικών Πινακίδων Ταϊλάνδης
