Sovereign Ad, provides out of home advertising planning & buying in South Korea.
We specialize in out of home advertising however also accomodate supplimental ad buying in other mediums.
Contact us with your RFP, intended city and ad formats.
Aabout traditional OOH in South Korea:
Billboards: These are very abundant in Seoul, Busan, Incheon, Daejeon, Daegu, Gwanju and certainly along all the highways connecting all these cities, near and at all major Korean airports. Usually they are sold with 1 year terms but on some occasions you can get them for 1 month or more.
Digital OOH signage: These are more popular now in major areas of Seoul, the airports, major cities and are more abundant. These are practical when billboard space is sold out, minimal or too expensive.
Transit- Bus Wraps: This format venue is inexpensive and excellent for a short term ad campaign and are pedestrian, driver and street level viewable. Seoul, Busan and other cities offer this.
Transit- Subways, AREX and bus: Target commuters at all subway stations on lines 1,2,3,4,5,6,7 etc, in train advertising, station digital screens or inside the rail cars to or through specific points in Seoul or all major cities that have subways. The airport express train, AREX, offers fast services to ICN with many ad spaces to choose from inside or on the platform. City buses offer wrapping ads, Airport train (AREX) offers intrain and platform ad spaces.
Airport: Target travelers coming in or going out of an airport in your target city, ad space is usually available in a departure or arrival terminal and before or after passport control. We cover all of South Korea's airports including the most high traffic ones: Incheon (ICN), Busan (PUS), Daegu (TAE), Seoul Gimpo (GMP), Jeju (CJU), Cheongju (CJJ) and more. We offer static and digital formats covering all areas including boards near the airport.
Large Format Walls and Building Wraps. Seoul and cities with large buildings have walls signs or window ad space. If you want your brand to make a strong impact, building and large format is a good option.Available mostly in Seoul.
Design Layouts. We will work with you in designing your wall, billboard,video, taxi or mobile advertisement to best fit your punch line. We design for you not only the strategically tactful aspect of the ad, but the appeal that makes people turn their head to look at it and sense its meaning to them.
Shopping malls. We offer COEX and major shopping malls such as Lotte World for a wide array of digital and static signage both indoor and outdoor. See our media kits section for samples.
We highly encourage you let someone who has experience designing billboard ads, as this ad space is special and requires certain expertise, as you only have 6 seconds to drive the message across–6 words, 6 seconds, nothing more.
List of formats we cover:
Airports: Incheon (ICN), Busan (PUS), Daegu (TAE), Seoul Gimpo (GMP), Jeju (CJU), Cheongju (CJJ) and all civil airports.
Bus wraps: Seoul, Daegu, Busan, +
Building/window wraps: Seoul, Daegu, Busan, +
Billboard: Nationwide cities and large interlacing highway / expressways,
Wall ad space, AKA wall billboards,
Seoul Metro stations/intrain, Lines 1,2,3,4,5,6,7,
AREX express train to Incheon Intl. airport,
Airport Limousine bus wraps,
Taxi media,
Bus stations and terminals nationwide,
All subway lines by the Seoul Metropolitan Rapid Transit Corp. ,
Digital screens: Seoul, Daegu, Busan, + indoor,
COEX: convention and mall ad space ,
Cinema: Advertising before movies begin,
Bus Shelters: Seoul and select cities,
Sports statdium, Jamsil Stadium,
Traffic addicent digital display ad section,
Golf course & golf range: advertising and sponsorships,
Digital touch screen kiosks in malls, stations and more,
Outdoor building wall projecting / 3D Video mapping / multi projection
PDV
Charter lap bus wrap
S- Map
Subway brand viewer
Brand gallery
Multivision Ad
Digital Info display
In-Train posters
Radio
Terestrial TV
Cable
Podcast
KT Olleh
LG TV
BTV
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