Agencies don’t owe media owners client names for RFPs.
STOP ASKING FOR OUR CLIENT NAMES
Media owners need to mind their own business.
Play stupid games, win stupid prizes.
“if you want to show my house to your clients you need to give me the name and phone number of the prospective buyer.”
Who made the billboard company police of RFPs ?
“Give me the name or you don’t get to propose or pitch the brand”… Is in essence what the Plant is saying to the ad agent. “We want to make sure you are the only one showing information to the brand who is interested…” is the tone of the Plant,… Its like an interrogation room at the police station ” Cough up the name or its RFP jail for you”
“Its our duty to all those brands out there, whom we have no relationship with, no agreement with, no-nothing with– that not more than one of you propose, pitch or compete for business on” proclaims the tyrant Plant in an indirect unsaid way.
Stay in your lane, know your place, stay out of our business until its made yours.
I have heard rumors that JCD asks for client names, and wont issue discounts until the name is revealed, all in an effort to force the hand to get the name. Why do they need a name so bad? Could it be they put it on a list for later cold calling? I heard yes. Once this author asked JCD in China to sign a Non-circumvention agreement first before I gave the name to them. They said no! The sales person assured me they would not approach the client and that ‘they don’t do that’. Well then why not agree to it on paper then? My suspicions were further intensified. No more name giving to JCD from here on until we buy. And keep your discount I don’t need it, Ill get it later.
Can you imagine being a private contractor to build a project such as inside a home, a bathroom, landscaping or fixing a car and calling your supplier to place an order for raw materials, lumber, car parts… or anything and the supplier, seller, shop says”
” well in order to give you a quote on this list of products and supplies you wish to buy Ill be needing the address and customer name of where the project is taking place, or the name of your customer of whose car you are repairing”.
“But the billboard business is different” Cries the sales people at billboard plants with this name policy… How in the world is my relationship with our clients your business!? How is your place to “make sure” only one agent pull data for our client? Stay out of business which is not yours and mind yours and we will mind ours. This behavior in the industry needs to be shunned and rejected in unison by all ad agencies worldwide. Stay in your lane board plants.
Another example of billboard policeman comes from the US (the most cocky for name rules, for whom cant try to rent a billboard and monopolistic place for media buying) from Clear Channel Airports. Want to get prices for an airport through CC for a bid, pitch or even your own client? Well CC may make you show a letter from that client that your agency is in fact the agent for them or the AOR. So if you don’t have that letter, or you are pitching to win business well, CC ad policeman here says you can’t do your business unless you prove you have the right to do it. To RFP jail you go. So now concessionaires are making sure mono-agents only can work on RFPs. Bidding, competitions, heaven forbid that happens. Free enterprise and competing forces, oh no not here Mr agents. Heaven forbid more than one agent pitch an American billboard to a client! No no no, if you want to deal with the major media monopolies in the US, you must be of like action as a mono-agent. Ask a small plant billboard owner if you can promote and try to sell their inventory and they just may loose their minds on that idea. But I digress.
Media Co’s excuses to get the name
They all say its their policy. Ask why its their policy and its going to be along the lines of to ‘make sure only one company inquires’, ‘ so there is no conflicting requests’ bla bla. Again, its not your place, or business to tell agents that only one agent can do the work. What if the brand wants competing bids? Brands do this! Now if you don’t want to send out media kits to multiple agents because its extra work OK fine I understand that so then just send out the same copy of each proposal to ALL agents that asked. What the hell do you care anyway, ONE of those agents will come back and buy. Same requests, different askers. Send out the same copy you big baby. The proposal is in your outbox, copy saved from the last request. 20 seconds… send it out again. Give them all a chance to grease their palms. You have zero place to dictate which one can work on the RFP. Period.
Media owners just mind your business.